How to use authentic humanity to write copy that connects and converts This isn’t another article about AI. It’s about love, compassion, empathy, joy, and understanding. It shows why real human emotion still beats artificial mimicry in advertising. AI can imitate feelings; people respond to lived, believable emotion. Here are practical ways to access that […]
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SEO Isn’t Dead But the Rules of Search Have Changed SEO is becoming less about traffic and more about influence. That shift explains why so many CEOs, founders, and marketing leaders are asking the same question: Is SEO dead? The concern is not coming out of nowhere. Google AI Overviews, Google AI Mode, ChatGPT search, […]
My wife and I bought a house a few weeks ago. It’s an exciting time of course but it also came with a to-do list, and I needed help. So I did what anyone does. I Googled, I clicked, I called. Over the course of an afternoon I had left nearly a dozen voicemails for […]