Data-Driven Strategy and Analytics Drive Marketing Insights

As a company, you may be swimming in a sea of customer data. But while that information exists, you may have little to no expertise in how to leverage it… or even how to access it. It’s the difference between being a data-driven company and just a company that happens to have a lot of data.

Data Analysis

Data is crucial to guiding business decisions

While almost every marketer today knows that data is crucial to guiding business decisions, very few have plans or people in place to take advantage of it.

Data Centricity is the extent to which an organization is culturally and operationally oriented to apply audience data as a source of actionable insight in support of audience engagement, advertising, marketing and broader enterprise focuses. Achieving true data centricity requires much more than just a team of data scientists.

High10’s approach to marketing for our clients is focused on building value creation strategies, drawn from powerful information and compelling analytics. High10 uses customer and online data to create a customized marketing strategy, identifying the ideal set of initiatives and reinventing how digital marketing impacts your business.

Our team utilizes objective real-time data, our hard-won expertise and a set of sophisticated analytical tools to identify opportunities and trends within your industry as they are occurring. High10 precisely calibrates our clients’ strategies and digital marketing efforts to capitalize on these trends in industry, competitive and consumer data. We also recommend new methods to collect additional information that will help us chart the course to achieving your business objectives through more effective digital marketing.

High10 recognizes that digital marketing firms often present what they do as something mysterious (bordering on magical), as if it’s beyond the ability of “normal” people to comprehend. We believe in the opposite approach: we want to create clarity for you by demystifying digital marketing, providing you with simple reporting and clear data analysis with actionable follow-ups. The result? You replace your digital expense with a digital investment, and trade less meaningful “soft measure” KPIs for actual ROI.

While High10 believes that the most effective digital tactics will continuously change over time—and we’re best equipped to guide the changes in your plans necessary to take advantage of them— search engine optimization (SEO) is currently at the core of all our recommendations. By thoroughly optimizing your website, our seasoned team of digital experts can reach and attract precisely the right audience at the moment when they’re seeking a solution to their problem. Then we collect and analyze the data generated by their activity (both on your site and off). This allows us to craft and refine strategies to enhance not just your marketing, but even your sales and operations—for results that go beyond brand awareness to lead generation and conversion.

Strategic Planning

As a business leader, you’re busy doing what you do best—leading your business. High10 knows how difficult it is to keep up with the digital marketing trends and enhancements that can help your company reach its objectives… and that’s why we exist. High10 was founded to provide more than just implementation of basic digital tactics. We collect extensive research for our clients on their industries, target audience and competition, identifying opportunities for success and providing budget stewardship throughout our partnership.

Before creating any marketing plan, High10 asks questions—seeking to understand the business objectives your company needs to achieve to be successful and what events need to happen in order to accomplish those goals. Then we dive deeply into information about your industry, your competitors, your current and potential customers and the trends that affect them, along with much, much more. We consider all that information in the context of our extensive experience with digital marketing and the ongoing evolution of online consumer behavior, then use that combination of facts and factors to craft a marketing plan designed to help deliver the successful outcome you want.

This strategic planning process serves as the foundation for the marketing tactics to be executed over the next 12-18 months, during which High10 continues to provide ongoing digital marketing consultation on a monthly basis. In this way, we strive to serve as a true marketing partner with your business, with a vested interest in seeing you succeed.

Data Analytics

If you’ve spent any amount of time reading through our website or talking with us in person, you’re probably tired of hearing about how important we believe data is, in terms of how intelligent it can make you as a marketer. But that’s because we watch far too many businesses fail to capitalize on the data that’s readily available to them—or worse, spend huge sums of money trying to develop insights through contrived scenarios where your customers project how they think they’d behave in particular situations.

What makes the analytics we collect and synthesize so compelling is that they provide a window into your customers at those moments when you have the opportunity to make the strongest impact.

In order to provide the smartest data-driven insights for your business, High10’s experienced team of digital marketing professionals analyzes a myriad of data sources. A deep understanding of the interrelatedness of all these sources and how they represent actual consumer behaviors and desires is what creates the target audience profiles and marketing plans we recommend in order to drive your business toward the goals you’ve shared with us.

The power of the information that High10 analyzes for your company is that it reflects the true, actual, real-world behavior of your customers—and potential customers. What makes the analytics we collect and synthesize so compelling is that they provide a window into your customers at those moments when you have the opportunity to make the strongest impact.

The goal of our analysts is always to illustrate these insights for you in an easily digestible way, and to monitor your ongoing campaigns in the context of our research into industry analytics to continually optimize all your digital marketing efforts.

Digital Marketing Consultation

There are lots of agencies out there who would love to take your money to make recommendations for you and your business about what they believe are the best digital tactics. For many of them, these recommendations take the form of a highly recognizable pattern—particularly if you look at what they’re offering their other clients.

High10 was created to help stop this “cookie cutter” approach to digital marketing, by focusing on the nuances of your specific business, industry and customers to custom build marketing recommendations designed to make an impact on the business outcomes you need. And High10 doesn’t just develop your recommended plan, set it and forget it.

In order to help raise your digital marketing to the next level, High10 conducts monthly strategy sessions with your team during which we recap our ongoing assessments of the data, identify new opportunities and utilize analytics to enhance marketing, sales and internal operations for your business. This monthly consultation almost always results in a robust discussion of improvements that can be made, not only to individual tactics within the marketing plan but in a variety of other business ways as well.

Nothing is more fulfilling to us than hearing about how helpful a marketing consultation session was for our clients after it’s been completed. We challenge ourselves every day to ensure we’re providing valuable strategic partnership for our clients, with the ultimate goal of impacting their businesses positively.

Data is crucial to guiding business decisions

While almost every marketer today knows that data is crucial to guiding business decisions, very few have plans or people in place to take advantage of it.

Data Centricity is the extent to which an organization is culturally and operationally oriented to apply audience data as a source of actionable insight in support of audience engagement, advertising, marketing and broader enterprise focuses. Achieving true data centricity requires much more than just a team of data scientists.

High10’s approach to marketing for our clients is focused on building value creation strategies, drawn from powerful information and compelling analytics. High10 uses customer and online data to create a customized marketing strategy, identifying the ideal set of initiatives and reinventing how digital marketing impacts your business.

Our team utilizes objective real-time data, our hard-won expertise and a set of sophisticated analytical tools to identify opportunities and trends within your industry as they are occurring. High10 precisely calibrates our clients’ strategies and digital marketing efforts to capitalize on these trends in industry, competitive and consumer data. We also recommend new methods to collect additional information that will help us chart the course to achieving your business objectives through more effective digital marketing.

High10 recognizes that digital marketing firms often present what they do as something mysterious (bordering on magical), as if it’s beyond the ability of “normal” people to comprehend. We believe in the opposite approach: we want to create clarity for you by demystifying digital marketing, providing you with simple reporting and clear data analysis with actionable follow-ups. The result? You replace your digital expense with a digital investment, and trade less meaningful “soft measure” KPIs for actual ROI.

While High10 believes that the most effective digital tactics will continuously change over time—and we’re best equipped to guide the changes in your plans necessary to take advantage of them— search engine optimization (SEO) is currently at the core of all our recommendations. By thoroughly optimizing your website, our seasoned team of digital experts can reach and attract precisely the right audience at the moment when they’re seeking a solution to their problem. Then we collect and analyze the data generated by their activity (both on your site and off). This allows us to craft and refine strategies to enhance not just your marketing, but even your sales and operations—for results that go beyond brand awareness to lead generation and conversion.

Strategic Planning

As a business leader, you’re busy doing what you do best—leading your business. High10 knows how difficult it is to keep up with the digital marketing trends and enhancements that can help your company reach its objectives… and that’s why we exist. High10 was founded to provide more than just implementation of basic digital tactics. We collect extensive research for our clients on their industries, target audience and competition, identifying opportunities for success and providing budget stewardship throughout our partnership.

Before creating any marketing plan, High10 asks questions—seeking to understand the business objectives your company needs to achieve to be successful and what events need to happen in order to accomplish those goals. Then we dive deeply into information about your industry, your competitors, your current and potential customers and the trends that affect them, along with much, much more. We consider all that information in the context of our extensive experience with digital marketing and the ongoing evolution of online consumer behavior, then use that combination of facts and factors to craft a marketing plan designed to help deliver the successful outcome you want.

This strategic planning process serves as the foundation for the marketing tactics to be executed over the next 12-18 months, during which High10 continues to provide ongoing digital marketing consultation on a monthly basis. In this way, we strive to serve as a true marketing partner with your business, with a vested interest in seeing you succeed.

Data Analytics

If you’ve spent any amount of time reading through our website or talking with us in person, you’re probably tired of hearing about how important we believe data is, in terms of how intelligent it can make you as a marketer. But that’s because we watch far too many businesses fail to capitalize on the data that’s readily available to them—or worse, spend huge sums of money trying to develop insights through contrived scenarios where your customers project how they think they’d behave in particular situations.

What makes the analytics we collect and synthesize so compelling is that they provide a window into your customers at those moments when you have the opportunity to make the strongest impact.

In order to provide the smartest data-driven insights for your business, High10’s experienced team of digital marketing professionals analyzes a myriad of data sources. A deep understanding of the interrelatedness of all these sources and how they represent actual consumer behaviors and desires is what creates the target audience profiles and marketing plans we recommend in order to drive your business toward the goals you’ve shared with us.

The power of the information that High10 analyzes for your company is that it reflects the true, actual, real-world behavior of your customers—and potential customers. What makes the analytics we collect and synthesize so compelling is that they provide a window into your customers at those moments when you have the opportunity to make the strongest impact.

The goal of our analysts is always to illustrate these insights for you in an easily digestible way, and to monitor your ongoing campaigns in the context of our research into industry analytics to continually optimize all your digital marketing efforts.

Digital Marketing Consultation

There are lots of agencies out there who would love to take your money to make recommendations for you and your business about what they believe are the best digital tactics. For many of them, these recommendations take the form of a highly recognizable pattern—particularly if you look at what they’re offering their other clients.

High10 was created to help stop this “cookie cutter” approach to digital marketing, by focusing on the nuances of your specific business, industry and customers to custom build marketing recommendations designed to make an impact on the business outcomes you need. And High10 doesn’t just develop your recommended plan, set it and forget it.

In order to help raise your digital marketing to the next level, High10 conducts monthly strategy sessions with your team during which we recap our ongoing assessments of the data, identify new opportunities and utilize analytics to enhance marketing, sales and internal operations for your business. This monthly consultation almost always results in a robust discussion of improvements that can be made, not only to individual tactics within the marketing plan but in a variety of other business ways as well.

Nothing is more fulfilling to us than hearing about how helpful a marketing consultation session was for our clients after it’s been completed. We challenge ourselves every day to ensure we’re providing valuable strategic partnership for our clients, with the ultimate goal of impacting their businesses positively.