SEO Specialist

High10 Digital is searching for an SEO Specialist to assist with organic and paid search campaigns for our regional and national clients. We are looking for someone to perform analytics and keyword research to optimize the content of websites in order to improve our clients’ organic search result rankings.

To excel in this role you must be willing to keep abreast of industry innovations and trends, understanding the value of quality content as well as technical insight to optimize websites in multiple ways for search engines, ultimately employing technical, structural, and schema-related strategies. You must be a problem solver and decision maker, able to form persuasive recommendations to help achieve KPIs

Your goal will be to ensure the success of our clients’ online marketing efforts.

Deliverables

• Optimization strategies for multiple industries
• Implementation of those strategies to meet established KPIs
• Monthly dashboard reports of performance and analysis of progress for management/clients

Responsibilities

• Develop optimization strategies that increase our clients’ search engine results rankings
• Ongoing keyword and industry trend discovery, expansion, and optimization
• Analyze competitors’ performance to aid in forming effective strategies
• Collaborate with team on keyword selection and audience targeting
• Update content and website links for maximum optimization and search engine rankings
• Monitor daily performance metrics to understand SEO strategy performance
• Track KPIs to assess performance and pinpoint issues
• Review and analyze client sites for areas that need to improved, deleted, or revised
• Prepare detailed performance reports
• Collaborate with account managers and clients to manage SEO strategy
• Write scope documents to create compelling and high-quality website content, including blog posts and page descriptions
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Develop and implement link building strategy
• Utilize basic programming and web design skills to enhance SEO
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Optimize copy and landing pages for search engine marketing
• Write engaging and concise copy for online ads
• Keep abreast of PPC/SEM and digital advertising trends

Requirements

• Two to three years experience successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking factors/methods
• In-depth knowledge of keyword research, data mining, and website analytics tools
• Ability to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Willingness to stay up-to-date with the latest trends and best practices in SEO and SEM
• Excellent multitasking skills and ability to manage multiple projects simultaneously
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• WordPress development experience a plus