B2B VERSUS B2C MARKETING
For B2B buyers, their online behaviors and purchase decision making is different from a consumer. The best B2B marketing companies will be able to articulate the differences for you, or they’re only paying lip service to understanding B2B digital marketing.
Those differences are why using the available data—including what your competitors are doing!—is so valuable in providing the relevant information, earning the buyer’s trust, and making a strong emotional connection.
To market effectively, it’s essential to understand the factors that are relevant to B2B decision makers both at the information-gathering stage as well as when making a final decision; the relative values that your target buyers place on the various benefits you offer; and the length and complexity of the B2B sales cycle.
A B2B buyer’s journey is far more drawn out than the typical consumer. When you’re selling an expensive piece of equipment or a long-term service, the sales cycle can sometimes take a year or more. People need time to research their options, and they’re often involving others in the decision: the average B2B sale involves 7-12 decision-makers, according to Terminus’ 2017 State of Account-Based Marketing (ABM) Survey.
Because no B2B business decision is made lightly and there are usually several decision-makers involved, budgets to consider, and approvals to obtain—any effective B2B marketing strategy must approach the B2B sales funnel holistically, considering the value and impact of every touchpoint.
B2B MARKETING STRATEGY
High10 Digital’s understanding of the B2B audience and approach to B2B marketing services goes beyond industry-specific keywords to implement the best approach to insert your company and brand in the decision-making cycle.
That’s why we start by having conversations with our clients to understand the lifetime value of their customers, and help them calculate a true customer acquisition cost (CAC). It’s the only way to accurately evaluate sales and B2B marketing efforts from a business perspective.
We recognize that whether we recommend B2B content marketing, B2B social media marketing, B2B email marketing, or other B2B marketing channels, any effort implemented is only as valuable as the customers it brings to the table. High10 puts our best B2B marketing campaigns on the line every day to help our clients achieve their goals.
EFFECTIVE B2B DIGITAL MARKETING WILL STRENGTHEN PERSONAL CONNECTIONS WITH YOUR CUSTOMERS
High10 recognizes and places extreme value on the power of personal relationships in closing the sale, particularly in B2B industries. Our most effective B2B digital marketing tactics help strengthen those relationships and build that level of trust, allowing your team to be as effective as possible.
Contact High10 Digital today, so we can discuss how our B2B marketing strategies can help you strengthen your brand’s relationship with your customers by leveraging the value B2B digital marketing can provide.