A regional chain of showrooms offers high-end decorative plumbing, door hardware, custom bathroom cabinets, commercial hardware, residential hardware, locksmithing, security, and safes. The company serves home owners, interior designers, decorators, architects, residential builders, commercial builders, and facilities managers. Their consultants provide knowledgeable, dependable, creative, and personalized service that is unmatched in the region. 

High10 began working with the showroom in August 2020 with the goal of improving their organic search engine rankings and overall sales performance.

High10 dove into the data, learning about the industry, customers, competitors, and the company’s rich history in the community. The company was well known in the region as a locksmith, but often referred to themselves as the “best kept secret” when it came to their decorative plumbing and hardware showrooms. 

In addition to the digital marketing implementation efforts, High10 worked with the company to create efficiencies within their business by assisting in the implementation of the company’s first CRM to more effectively track leads, marketing efforts, and overall return on investment.

High10 proved themselves to be more than a marketing partner

• Hosted monthly meetings with the company’s website partner to address issues within the site. The developer subsequently applied these changes to their universal code, improving their entire structure for all plumbing showroom clients
• Developed organic content to drive the right users to the website, understanding the company has a boutique offering and does not need every user who needs a kitchen faucet to come to their site
• Launched strategic paid advertising campaigns to increase sales and promote community events

197% growth in online leads over a 3-year period, eventually culminating in a record sales year in 2022.