An innovation group inside a Fortune 100 company needed to promote awareness and growth of the brand, product, and its benefits. They decided to partner with High10 to develop ongoing monthly Market Insights to help meet those goals.

The product is a set of digital services that work with over 400 smart appliances, empowering multi-unit owners and property managers to proactively manage, diagnose, and service their appliance fleets.

High10’s Market Intelligence team set out to provide better information for the client. Specifically, how to:

• Improve marketing to identified verticals & stakeholders
• Effectively generate leads by increasing the efficiency of their existing efforts
• Identify new target audience segments
• Discover potential threats and opportunities

High10 performs ongoing

• Reporting on industry structure, trends, key decision makers, ranked target companies, digital advertising, etc.
• Target audience segmentation, including demographics, pain points, motivations, associations, publications, social media usage, etc.
• In-depth analysis of verticals and stakeholders
• Competitive analysis and new vertical/stakeholder identification
• Target vertical(s) and stakeholder(s) monitoring to revise marketing strategies
• Marketing strategy testing for efficiency and effectiveness across the most relevant platforms/channels

Spurring growth for the brand

• High10’s analysis identified primary verticals/stakeholders to target, as well as which are unproductive
• Provided sales team specific targets and coordinated messaging

Identified new product enhancements to explore

Refined marketing strategies and messaging, resulting in:

• 13% increase in conversions
• 8% decrease in cost per click
• 84% decrease in cost per conversion
• 5% increase in interaction rate