An athletic training company approached High10 Digital at the end of April with an urgent need to promote its eight soccer camps, targeting parents of children ages 7-18 in three discrete geographies. Each camp had 36 available spots.

Camps were scheduled for June, so High10 had limited time to strategize and still register participants.

High10 immediately set out to understand the target audience’s needs and behaviors to solve the challenge of filling the camp rosters.

And recognizing the need for urgency, High10 Digital used published industry standards to project the impact of various paid campaign budgets on the best platforms to reach the desired audience within the necessary time frame, to recommend manageable budget levels for the small business while still driving the outcomes necessary to achieve the company’s business goals.

High10 recommended and executed a Google Ads search campaign targeting relevant keywords for soccer and youth sports camps in the desired geographic areas. Based on average cost-per-click (CPC) and clickthrough rates (CTR) for the industry, it was projected that the campaign would drive 407 users to the site per month. Of those 407 visitors, it was estimated that the average campaign would convert ~12 visitors into sign-ups each month.

High10 additionally recommended a Meta network campaign budget to target parents of children within the three areas across Facebook and Instagram. Based on the CPC, it was estimated the campaign would drive ~324 users to the site. Of those 324 users, roughly 16 would be expected to register.

High10 sold out all camps in all three areas within six weeks. In fact, the athletic training company was able to expand the camps in the most densely populated city to 50 registrants each based on the demand generated by the paid media campaigns.

Through careful targeting, a thorough understanding of the target audience, and daily hands-on monitoring and management of the campaigns, High10 was able to drive a 16x return on ad spend (ROAS).