High10 consults as the primary data analysis and research partner for an industrial equipment rental company, creating an evolving plan to capitalize on identified opportunities to market their product lines more efficiently.

The leadership team needed a deeper understanding of its competitors and the market and industry landscape to identify acquisition opportunities. In addition, the internal marketing team wanted training and guidance about how to track, measure, and improve the results of their paid digital advertising efforts.

High10 conducted ongoing Market Intelligence research for the industrial equipment rental company.

• Developed in-depth SWOT assessments of multiple competitors and markets
• Identified new competitors
• Provided recommendations on market and product line
  expansion opportunities
• Determined ways to generate higher quality leads
• Met monthly to review insights and consult about the best opportunities for the company

High10 also provided paid advertising consultation for the client’s internal marketing team to help them learn to identify wasted spend and tie automated campaign management to relevant weather events/patterns.

An Effective Consultant

• Over the course of a year, High10 delivered 18 competitor and acquisition reports to help identify and assist the leadership team in evaluating opportunities.
  • These reports and subsequent discussions led to the company acquiring three competitors to expand their market reach.
• High10 combined digital insights with sales team information to create a more effective partnership between the sales and marketing departments.
• High10 reduced wasted spend and improved the quality of leads from the LinkedIn and Google paid campaigns with a strategic combination of automated and manual optimizations.
  • 30% increase in conversions
  • 42% decrease in cost per click
  • 12% decrease in cost per conversion
  • 17% increase in interaction rate