High10 Helps HVAC Client Recoup $350,000 and Achieve 18.68% Gross Residential Income Growth over Four Years

Understand Client Goals

A locally-owned and operated HVAC company serving both residential and commercial customers faced increased competition and spending. Many of their previously local competitors were acquired by national companies with larger marketing budgets. The HVAC company came to High10 looking for assistance with their digital efforts to grow the residential portion of their business.

Research & Data Analysis and Aligning Strategies to Goals

High10 set out to solve the challenge of how this local Trane dealer could be more strategic in targeting its ideal customers.

High10 implemented a holistic digital marketing plan, strategically geo-targeting and using demographic factors to create custom and lookalike audiences from the HVAC company’s current customer lists and audience interests.

Tactical Recommendations & Implementation

High10 also assisted the HVAC company in utilizing Trane co-op dollars to reduce its out-of-pocket expense while maintaining a reasonable marketing budget investment.

High10 assumed responsibility for ensuring all advertising meets co-op guidelines and submitting ads for monthly reimbursement.

The holistic paid media campaign included:

Google Text Ads Campaign
- Targeting keywords to ensure first placement on search engine results pages
YouTube Campaign
- Utilizing strategic audience planning and interest signals for increased awareness
Meta Network Campaign
Podcast Campaign
NextDoor Campaign
OTT/Connected TV Campaign

Business Success

High10’s leadership in submitting co-op reimbursements for our client resulted in an additional $350,000 of previously unrealized funding over the last five years. Reinvesting those dollars contributed to 18.68% growth in gross residential income over a 4-year period.

High10 Helps HVAC Client Recoup $350,000 and Achieve 18.68% Gross Residential Income Growth over Four Years

Understand Client Goals

Research & Data Analysis and Aligning Strategies to Goals

Tactical Recommendations & Implementation

Business Success

Experience The Difference For Free