An aspect of SEO that’s currently underutilized by many businesses is the increasing use of natural language by people performing searches. Every day, more and more consumers are using the conversational interfaces available through their devices…and the percentage of people who do so is projected to grow exponentially.
Whether using smartphones, smart speakers, or other voice-assisted devices, the ability to ask questions in a natural way helps create a frictionless experience for the user and a different set of parameters for how the search engine algorithms identify what they believe are the best websites to answer the search query. Optimizing your website for voice search queries now before your competitors do so is an opportunity to gain a competitive advantage, and needs to be an integral part of any SEO efforts performed on your behalf.
A comprehensive SEO approach is the foundation of the tactics our data-driven approach at High10 identifies—from researching the highest-performing keywords and optimizing pages, to backlinking and more. To make your website as effective as possible, High10 utilizes our access to your industry and target audiences’ search habits to collect, assess, and report on data, which may even lead to new opportunities outside the scope of basic SEO practices.
High10 goes right to the source by partnering with Google, optimizing your website for high organic placement on their search engine results pages (SERPs).