SEARCH ENGINE OPTIMIZATION (SEO) IS VITAL

It’s true. More than 67% of all clicks on search engine results pages (SERPs) go to the top five organic listings… not ads. In fact, that first results page gets about 95% of all traffic. Only 5% ever go any further.

Isometric SEO

Search Engine Optimization

Looking for clicks? Page one results enjoy a 71% click through rate (CTR), while pages two and three get just 6% combined. Not so coincidentally, that’s the inspiration for our company’s name: in order to help you achieve your business goals, we’re committed to raising and keeping your website on page one, within the top ten results. Hence, High10.

Optimizing your website is what brings prospects to your virtual door. For any successful business, effective SEO is no longer a marketing expense—it has become a necessary business utility like your cell phone, internet access, or electricity.

That’s because optimizing your website for search engines is the best and most consistent way to attract the web traffic your business needs. SEO drives visibility amongst those who have not heard about your brand but are looking for the solutions you provide. Without it, your website is likely only getting traffic from those who already know you…and it’s entirely possible that even those who already know you aren’t finding you. Many, many businesses have websites that don’t serve as effective sales tools because they don’t believe SEO is important or think it’s just a “nice to have.”

Even more sadly, some businesses — especially those still using their first website — falsely believe they have “achieved” SEO because they were told when the website was developed that it would be optimized for search engines. One of the things we like least about the industry nomenclature is the word “optimized,” because it implies that there is a point at which the work has been completed. But SEO is a process, not an event.

“The best place to hide a dead body is page two of search results.”
— Google (probably)

An aspect of SEO that’s currently underutilized by many businesses is the increasing use of natural language by people performing searches. Every day, more and more consumers are using the conversational interfaces available through their devices…and the percentage of people who do so is projected to grow exponentially.

Whether using smartphones, smart speakers, or other voice-assisted devices, the ability to ask questions in a natural way helps create a frictionless experience for the user and a different set of parameters for how the search engine algorithms identify what they believe are the best websites to answer the search query. Optimizing your website for voice search queries now before your competitors do so is an opportunity to gain a competitive advantage, and needs to be an integral part of any SEO efforts performed on your behalf.

A comprehensive SEO approach is the foundation of the tactics our data-driven approach at High10 identifies—from researching the highest-performing keywords and optimizing pages, to backlinking and more. To make your website as effective as possible, High10 utilizes our access to your industry and target audiences’ search habits to collect, assess, and report on data, which may even lead to new opportunities outside the scope of basic SEO practices.

High10 goes right to the source by partnering with Google, optimizing your website for high organic placement on their search engine results pages (SERPs).

Search Engine Optimization

Looking for clicks? Page one results enjoy a 71% click through rate (CTR), while pages two and three get just 6% combined. Not so coincidentally, that’s the inspiration for our company’s name: in order to help you achieve your business goals, we’re committed to raising and keeping your website on page one, within the top ten results. Hence, High10.

Optimizing your website is what brings prospects to your virtual door. For any successful business, effective SEO is no longer a marketing expense—it has become a necessary business utility like your cell phone, internet access, or electricity.

That’s because optimizing your website for search engines is the best and most consistent way to attract the web traffic your business needs. SEO drives visibility amongst those who have not heard about your brand but are looking for the solutions you provide. Without it, your website is likely only getting traffic from those who already know you…and it’s entirely possible that even those who already know you aren’t finding you. Many, many businesses have websites that don’t serve as effective sales tools because they don’t believe SEO is important or think it’s just a “nice to have.”

Even more sadly, some businesses — especially those still using their first website — falsely believe they have “achieved” SEO because they were told when the website was developed that it would be optimized for search engines. One of the things we like least about the industry nomenclature is the word “optimized,” because it implies that there is a point at which the work has been completed. But SEO is a process, not an event.

“The best place to hide a dead body is page two of search results.”
— Google (probably)

An aspect of SEO that’s currently underutilized by many businesses is the increasing use of natural language by people performing searches. Every day, more and more consumers are using the conversational interfaces available through their devices…and the percentage of people who do so is projected to grow exponentially.

Whether using smartphones, smart speakers, or other voice-assisted devices, the ability to ask questions in a natural way helps create a frictionless experience for the user and a different set of parameters for how the search engine algorithms identify what they believe are the best websites to answer the search query. Optimizing your website for voice search queries now before your competitors do so is an opportunity to gain a competitive advantage, and needs to be an integral part of any SEO efforts performed on your behalf.

A comprehensive SEO approach is the foundation of the tactics our data-driven approach at High10 identifies—from researching the highest-performing keywords and optimizing pages, to backlinking and more. To make your website as effective as possible, High10 utilizes our access to your industry and target audiences’ search habits to collect, assess, and report on data, which may even lead to new opportunities outside the scope of basic SEO practices.

High10 goes right to the source by partnering with Google, optimizing your website for high organic placement on their search engine results pages (SERPs).

SEO Site Audit

Our process begins with a comprehensive Search Engine Optimization diagnostic. This review, which encompasses onsite and offsite SEO as well as social visibility and paid search, gives High10 a snapshot of where your business’ digital presence is today.

Local Search Optimization

Local Search Engine Optimization is an incredibly effective way for businesses to grow their revenue by generating foot traffic to their physical locations (or calls from within a service area) from local customers.

Monthly SEO Monitoring

There’s no simple formula to get to the top of search engines like Google. It’s a constantly moving target, because Google designs it to be that way. That can be frustrating for companies trying to achieve their business results.

Website Optimization

High10’s ongoing diagnostics, analysis, and reporting will not only identify ways to optimize your website through content and keyword refinement, but also through improvements integral to the structure of your site.

SEO Site Audit

Our process begins with a comprehensive Search Engine Optimization diagnostic. This review, which encompasses onsite and offsite SEO as well as social visibility and paid search, gives High10 a snapshot of where your business’ digital presence is today.

Local Search Optimization

Local Search Engine Optimization is an incredibly effective way for businesses to grow their revenue by generating foot traffic to their physical locations (or calls from within a service area) from local customers.

Monthly SEO Monitoring

There’s no simple formula to get to the top of search engines like Google. It’s a constantly moving target, because Google designs it to be that way. That can be frustrating for companies trying to achieve their business results.

Website Optimization

High10’s ongoing diagnostics, analysis, and reporting will not only identify ways to optimize your website through content and keyword refinement, but also through improvements integral to the structure of your site.