SEARCH ENGINE OPTIMIZATION (SEO) IS VITAL
It’s true. More than 67% of all clicks on search engine results pages (SERPs) go to the top five organic listings… not ads. In fact, that first results page gets about 95% of all traffic. Only 5% ever go any further.
Search Engine Optimization
Looking for clicks? Page one results enjoy a 71% click through rate (CTR), while pages two and three get just 6% combined. Coincidentally, that’s the inspiration for our company’s name: in order to help you achieve your business goals, we’re committed to raising and keeping your website on page one, within the top ten results. Hence, High10.
The best and most consistent way to attract the web traffic your business needs is to optimize your website for search engines. SEO drives visibility amongst those who have not heard about your brand, but are looking for the solutions you provide. Without it, your website is likely only getting traffic from those who already know you…and it’s entirely possible that even those who already know you aren’t finding you. Many, many businesses have websites that don’t serve as effective sales tools because they don’t believe SEO is important or think it’s just a “nice to have.”
Even more sadly, some businesses—especially those still using their first website—falsely believe they have “achieved” SEO because they were told when the website was developed that it would be optimized for search engines. But SEO is a process, not an event. And SEO is the foundation of the tactics our data-driven approach at High10 identifies—from researching the highest-performing keywords and optimizing pages, to backlinking and more.
Optimizing your website is what brings prospects to your virtual door. For any successful business, effective SEO is no longer a marketing expense—it has become a necessary business utility like your cell phone, internet access or electricity. To make your website as effective as possible, High10 utilizes our access to your industry and target audiences’ search habits to collect, assess and report on data, which may even lead to new opportunities outside the scope of basic SEO practices.
“The best place to hide a dead body is page two of search results.”
— Google (probably)
High10 goes right to the source by partnering with Google, optimizing your website for high organic placement on their SERP.
SEO Site Audit
Our process begins with a comprehensive Search Engine Optimization diagnostic. This review, which encompasses onsite and offsite SEO as well as social visibility and paid search, gives High10 a snapshot of where your business’ digital presence is today.
Local Search Optimization
What if you had the opportunity to hand out your business card to hundreds or thousands of potential customers, only to discover that the address or logo printed on it is wrong? Or what if your businesses’ listings in the phone book — remember those?
Monthly SEO Monitoring
Regardless of what anyone tells you, there’s no simple formula to get to the top of search engines like Google. It’s a constantly moving target, because Google designs it to be that way.
High10’s ongoing diagnostics and analysis will not only identify ways to optimize your website through content and keyword refinement, but also through improvements integral to the structure of your site.