PHYSICAL & VIRTUAL LOCATIONS ARE BOTH IMPORTANT
If you’re a retailer with a physical location—or more than one—it’s vital to groom and cultivate your online presence to ensure your brand has a prominent position in your target audience’s mind as well as on their search engine results pages (SERPs). High10 Digital is adept at managing methods to grow your visibility, from organic rankings to featured snippets to claiming and managing various online listings, like your Google My Business page.
Actively managing the combination of digital marketing methods and online listings can also contribute to your brand’s location showing up in the ‘Google 3 Pack,’ immediately vaulting you into the consideration set of an actively engaged shopper. Facilitating commonly-sought actions, like accurately displaying your hours of operation, providing a direct click to call your store, or making driving directions convenient to access immediately will all help drive more foot traffic into your physical location—a vital part of any retail business.
E-COMMERCE RINGS THE REGISTER
Perhaps even more important than the retail sales at your physical store that digital marketing can provide is the opportunity for an online storefront to become your largest revenue generating and most profitable ‘location.’ Or perhaps you’re a retailer who only offers an e-commerce solution, a situation that’s becoming more and more common. In either case, tracking the trends that reflect consumers’ desires and behaviors enables you to customize your experience to capture those online sales.
As the world has evolved and changed, consumers have become more and more comfortable purchasing online, and feeling confident about doing so. Employing additional digital marketing techniques to increase their level of trust and satisfaction will build loyalty among your audience, increasing the customer lifetime value (CLV) over time and benefiting your brand.
ONLINE SALES OPPORTUNITIES ARE EVERYWHERE
Maximizing online sales of your products is no longer just a matter of having an e-commerce storefront. Consumers are purchasing products via their social media feeds, whether it is through Facebook Marketplace or while scrolling through Instagram. Influencers on Twitter, TikTok and the previously mentioned Instagram can grow your brand’s following and popularity immensely.
Understanding the intricacies and regulations of all these potential opportunities can be overwhelming, and is exactly why you need a partner like High10 to help guide you.
Our familiarity with all these channels, in addition to marketplaces like Google Shopping, is why we’re able to help our clients capture the purchase intent demonstrated by the audience most likely to purchase their products, using the most effective marketing tools in our toolbox to attract their attention and purchase interest.
UPSELL? HOW ABOUT OUTSELL?
You need every competitive advantage available when fighting for retail customers. Contact High10 Digital today to discuss how we can help you outsell your competition.